I Notice Alcohol Everywhere Now

No wonder people end up with a drink problem!

Since I stopped drinking, I notice alcohol everywhere. Not in the way that I want to drink it, but in conversations, celebrations and rewards.

I find it astonishing how much small talk revolves around what we’re drinking, what we’re not drinking, or what we “deserve” to drink.

On a recent trip I was amazed at how often alcohol came up in conversation. Adults joking about what they’d be having later. Comments about needing a glass of wine after a long day. People commenting that they “deserved” a drink after a long journey.

It’s so normalised we barely hear it anymore.

My children were once served Nozeco at a celebratory family breakfast. To their credit, they looked at me before drinking it. I discreetly shook my head. I didn’t want to cause a fuss on someone else’s big day. But I noticed.

I’ve mentioned it before - drinking and talking about drinking, has become cultural wallpaper. Background noise. The default setting. But it doesn’t need to be that way for you.

If you want help reframing the way you think about drinking and alcohol, drop me an email for a free discovery call: click here.